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Ross Lovegrove - Endless

Curated by Maria Cristina Didero  

08th September 2011 - October 1th 2011

10 am-7pm

Cardi Black Box | Corso di Porta Nuova 38 | Milano

 

Cardi Black Box continues its journey through the world of contemporary design. After Mattia Bonetti’s show in 2010 and Oskar Zieta’s exhibition in 2011, on the occasion of the 50th year of the Milan Design Week, the gallery presents Ross Lovegrove, an extraordinary figure in the international design scenario with ENDLESS. 



ENDLESS, the  first Italian solo show of the internationally recognized designer,born in Wales ,presents a series of fine art works deriving from Lovegrove’s personal research brought forward with the Liquid Collection, already included in the exhibition Endurance at Phillips De Pury, New York in 2007.

The show at Cardi Black Box is enriched with two new projects; Long Liquid Bench and Liquid Shelving, a bench and a bookcase respectively, together with a spectacular video projection appositely created for the gallery space. ENDLESS continuesLovegrove’s research as an artist in the experimentation and limited edition field, a fertile territory where to develop projects which result too ambitious and rarified for mass production.

The designer’s investigation demonstrates how the borderline between visual arts and design is becoming deminished even though the pieces accomplish a specific function, the exhibited projects are charged with an intense emotional value and a specific oneiric force: the works in ENDLESS are sculptures suspended in physical but also temporal space. With ENDLESS, Ross Lovegrove shows objects whose sinuous outlines are the result a process of anatomical reduction derived from evolutionary forces beyond design. His outlines are capable of representing and translating his profound devotion towards efficient solutions in terms of energy and, at the same time, able to resolve complex structural problems. In harmony with his theoretical approach, Lovegrove keeps us suspended between prehistory and the science visionary future thanks to his unusual but always recognizable touch. Even his fine art creations demonstrate responsibility and respect towards nature thanks to the controlled and never overflowing fluid and organic silhouettes, a revolutionary dialogue between science and culture. Lovegrove is a theoretician of efficiency and functionality: his works invoke the use of the minimum indispensable quantity of material for each object – goal attained with  state of the art contemporary technologies – while constantly reflecting on his awareness of the surrounding world a quality which embeds the works with a deep silent humanity.

The will to experiment and the freedom from the market’s constraints dictated by mass production are territories into which Ross Lovegrove – redeemed by the constraints of prestigious firms with which he realizes design objects – can finally free his imagination and invent the world of tomorrow.


Ross Lovegrove - Endless

Curated by Maria Cristina Didero  

 

From the 8th of September till the 1st  of October 2011

Endless

 

Press contact: Karla Otto – Alessandra Montesi



 


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