Once again in 2013, Canada's AVEDA Institute challenges young people to prove they were Born to Style.
They did this last year too, making a User Generated Media UGM challenge around hair school is a great way to share the creativity and the competitive art of beauty and fashion styling. This quest communicates the dream of being a professional stylist. And we get to watch four fantasies become reality again in 2013. Will you video be among those selected to advance to the live hair showdown?
2013 Born to Style Hair School Scholarship Contest is now accepting submissions from Canada's next top hair stylists. If you, or someone you know wants to jump start an exciting career as a professional hair and beauty stylist, then this is your best opportunity!
There are four full scholarships available - one for each of the AVEDA Institutes in Toronto, Winnipeg, Calgary and Vancouver.
HOW TO WIN
STEP 1: MAKE A two minute VIDEO
Create a video to show the world your talent, and how you were born to style; the video should make obvious your passion and determination to develop your skills.
STEP 2: SUBMIT and PROMOTE the Video
Click on Enter Contest to upload your video. Share your Aveda Institute entry page with your network of family, friends, fans and followers. Get them to vote for your video. The entry with the most votes is automatically reserved a spot in their city or region's Hair Showdown.
STEP 3: HAIR SHOWDOWN
Three or more real life hair and beauty professionals will select four aspiring hairstylists in each city, as well one spot will be slotted for people’s choice to advance to the final round. These future hairdressers will participate in a live head-to-head competition and runway show putting together two complete looks in front of a panel of style experts and hairstyling heavy hitters. The winner in each city will be awarded a full scholarship to the Aveda Institute hair school!
Want to look at last year's videos for inspiration?